Data analysis

When no one has time to look, decisions get made on a guess or on whatever the loudest person in the room remembers. That is not carelessness. It is what happens when the question belongs to you alone and nobody on staff has a free week.

We find the answer from your records and from public data, and every figure carries where it came from and the date. That means you can check it yourself, show it to a partner or a lender, and keep it.

We also tell you where we were wrong. Before we start, we write down what we expect to find and what result would tell us we had it backward, so the report can say plainly if the numbers went against us.

Most people start at the assessment: one question, answered in one week.

Before the week begins, we write down what we expect to find and what result would show us wrong. Then we spend five working days in your records and in the public sources, and keep a note of each figure’s source and date as we go.

At the end you get what we found, what it means, what we would do next, and anything that went against us. If the answer needs ongoing watching, that becomes ongoing support, one week at a time, and you can stop after any week.

1. Assessment. One question, answered in a week, with what we expect and what would prove us wrong written down first.
2. Prototype. The smallest thing that could answer the question, working, for you to open and use.
3. Project. The rest, built in weekly steps, each ending on a date you know.
4. Ongoing support. After it launches, any week you want something changed, fixed or watched. No retainer.

• The reputation audit: a free tool that reads 25 pages of any business’s website, then looks up what public records say about it, and emails a private report. It is a small version of this work.
• The shop performance audit: a free tool that does the same kind of reading for an online shop and sets it beside competitors it finds on its own.
• Open numbers: our own results, published with their sources, so you can see how we hold ourselves to the same standard.

A week costs $5,000: five working days, a price agreed before the week starts. An assessment is one week.

For one person, a lighter week of two to three days costs $1,000.

Longer research runs in weekly steps, each priced the same as the first. You know the price before each week starts, and there is no retainer.

If someone on your team already knows the data and the same questions come back every week, such as sales or margin by product, a business intelligence tool is the right answer: Power BI Pro is $14 per user per month billed yearly, and Power BI Desktop is free. If your question is about your local market, the Census Bureau’s data is free and authoritative. If a report on your industry already exists, a subscription such as Statista, where the Starter plan is $199 a month billed yearly, may answer it. We are worth hiring when the question is yours alone, nobody on staff has time to answer it, and you need to see where each number came from. These prices come from each vendor’s own page, checked in November 2026.

The report, the numbers and the sources are yours to keep and show anywhere. Every figure carries where it came from and the date.