What this site is used for
We measure how goodcitizens.us is used so we can make it work better, and we publish what we find, including the numbers that go against us. We count what people do on the site, never who they are.
- Visits
- 305
- 26 this week, down 66% on the week before
- Pages read
- 508
- Found their way by keyboard
- 0%
- Clicks made with a key
- 1%
| Week of | Visits |
|---|---|
| Oct 5 | 78 |
| Oct 12 | 149 |
| Oct 19 | 71 |
| Oct 26 | 68 |
| Nov 2 | 62 |
| Nov 9, so far | 26 |
01 · How people find their way
Most visits arrive on a phone, and our tools don’t run there
65% of visits this month arrived on a phone or tablet. Every free tool runs from a bookmarks bar, which phones and tablets don’t have, so for most visitors the tools are something to read about rather than use. That’s ours to fix.
Too few visits opened a free tool to say which screens they came on; that sentence appears once at least 20 have.
| Input | Visits | Share |
|---|---|---|
| Touch | 81 | 65% |
| Mouse or trackpad | 39 | 31% |
| Keyboard | fewer than 10 | 4% |
| Setting | Visits | Share |
|---|---|---|
| Phone-width screen | 185 | 61% |
| Touch only | 158 | 52% |
| Can hover (mouse or trackpad) | 125 | 41% |
| Desktop-width screen | 90 | 30% |
| Prefers a dark scheme | 30 | 10% |
| No pointer | 20 | 7% |
| Laptop-width screen | 17 | 6% |
| Tablet-width screen | 11 | 4% |
| Asks for less motion | fewer than 10 | 2% |
02 · What people read
Pages, and how long they hold
Engaged time counts only while the page’s tab is in front and a person has pressed a key, scrolled or touched the screen in the last thirty seconds. Each figure is the median, the middle visit’s time, so one tab left open overnight does not move it.
The most-read pages
- 1down 63% on the week beforeHome (/)112 views, 10 s median, 28% read ¾
- 2down on the week before/work/ecommerce/fine-art (/work/ecommerce/fine-art)30 views, 18 s median
- 3down on the week beforeWriting (/writing)24 views, 9 s median, 25% read ¾
- 4down on the week before/rides (/rides)23 views, 18 s median, 14% read ¾
- 5down on the week beforeFree tools (/harness)21 views, 10 s median, 19% read ¾
- 6down on the week beforeThe Big-Mad Behavioral Study (/big-mad-study)19 views, 24 s median
- 7down on the week beforeOur brand (/brand)18 views, 15 s median
- 8no change to show/work/paulagallery (/work/paulagallery)17 views, 16 s median
- 9new this weekOpen numbers (/open)16 views, 28 s median
- 10up on the week beforeWork (/work)16 views, 15 s median
- 11down on the week before/brand/character (/brand/character)15 views, 13 s median
- 12down on the week beforeBrand personality game (/brand/play)15 views, 34 s median
- 13down on the week before/writing/speaking-of-reputation (/writing/speaking-of-reputation)14 views, 32 s median
- 14new this weekA Study of Our Type (/writing/type-study)13 views, 45 s median
- 15no change to show/writing/everyones-a-critic (/writing/everyones-a-critic)12 views, 65 s median
| Section | Page | Looks | Engaged |
|---|---|---|---|
| How we work with you | /work | 11 | 8 s |
| Make Good Work | Home | 58 | 7 s |
| What we build | Home | 49 | 6 s |
| Why should I care? | /audit/shop | 11 | 6 s |
| Run it on your site | /audit/shop | 12 | 6 s |
| We turn how an art business already works into software that sells for it. | /work | 18 | 6 s |
| A logo and guidelines, in one line | /writing/speaking-of-reputation | 11 | 5 s |
| Guidelines start with who they guide | /writing/speaking-of-reputation | 11 | 3 s |
03 · What people look at
Drawings, figures and the things people rest on
A figure is seen while at least half of it is on screen. A hover is a pointer resting on something for at least four tenths of a second, so passing over a thing does not count.
Figures, by how often they are looked at
- 1down on the week before
Art for: TerraQuotes™ (/)41 looks, 4 s on screen, 4 s engaged - 2down on the week before
Art for: The Incubator (/)32 looks, 2 s on screen, 2 s engaged - 3down on the week before
Art for: Public Lands (/)31 looks, 3 s on screen, 3 s engaged - 4down on the week before
Art for: Goodfood™ (/)30 looks, 1 s on screen, 1 s engaged - 5down on the week before
Art for: The Big-Mad Behavioral Study (/)26 looks, 3 s on screen, 3 s engaged - 6down on the week beforeArt for: The Digital Studio (/)23 looks, 5 s on screen, 5 s engaged
- 7down on the week before
One check-in. Whether software was part of the moment is read from what people wrote, so the questio… (/big-mad-study)18 looks, 3 s on screen, 3 s engaged - 8down on the week before
About a week each, five to ten minutes on the days people take part. Recruitment stops at 90 people… (/big-mad-study)14 looks, 2 s on screen, 2 s engaged - 9down on the week beforeArt for: Hypothesis-Driven Design (/)14 looks, 3 s on screen, 3 s engaged
- 10down on the week beforeA designer's quote with two lines on it, a logo and brand guidelines, and beside it the question the… (/writing/speaking-of-reputation)11 looks, 3 s on screen, 3 s engaged
- 11the same as the week beforeArt for: Don’t wait months to see it work (/writing)10 looks, 3 s on screen, 2 s engaged
- 12down on the week beforeA set of brand guidelines laid out page by page, in the order they're read: first who it guides, the… (/writing/speaking-of-reputation)10 looks, 2 s on screen, 2 s engaged
| Thing | Hovers |
|---|---|
| Email us | 16 |
| /harness | 15 |
| /work | 11 |
| Figure: Art for: TerraQuotes™ | 10 |
04 · What people do
Clicks, and what comes next
The most-used links and buttons
- 1same place/#ventures14 uses
- 2up 4/harness12 uses
- 3down 1/work12 uses
- 4down 1Home11 uses
| What | Times |
|---|---|
| Copied text | 12 |
| Panned a drawing sideways on a small screen | fewer than 10 |
| Watched the TerraQuotes demo to its end | fewer than 10 |
| Opened a disclosure | fewer than 10 |
| Opened an email to us | fewer than 10 |
| Followed a link off the site | fewer than 10 |
| Finished an experiment: fitts | fewer than 10 |
| Opened the booking calendar | fewer than 10 |
Where visits came from
- 1same placeTyped in, or no referrer219 visits, 72%
- 2up 1m.facebook.com18 visits, 6%
- 3up 1google.com16 visits, 5%
- 4Everywhere else, or not recorded52 visits, 17%
| Address | Visits |
|---|---|
| All visits that hit a missing address | fewer than 10 |
05 · From a first look to a conversation
How far people get
Each step is visits to the same tab, so a step is never larger than the one it follows from, and the last is the visits that opened the booking calendar from these pages. A step under 10 is drawn as a stub, never to scale, and so is a flow still too young to count.
- Opened itfewer than 10
- Read a site, or answered the questionsfewer than 10
- Reached their resultfewer than 10
- Took it away: the brief, or a teamfewer than 10
- Opened the booking calendarfewer than 10
Shares appear once at least 20 visits have opened it.
- Opened it11
- Started a gamefewer than 10
- Finished a threefewer than 10
- Invited colleagues, or went on to positioningfewer than 10
- Opened the booking calendarfewer than 10
Shares appear once at least 20 visits have opened it.
- Opened a team linkfewer than 10
- Joinedfewer than 10
- Answeredfewer than 10
- Saw the team’s mapfewer than 10
- Opened the booking calendarfewer than 10
Shares appear once at least 20 visits have opened it.
How we count
What we keep, and what we never do
A visit is a random id held by your browser tab for as long as the tab is open. It is not a cookie, it does not follow you to another visit, and we never store your address, your device’s fingerprint or your IP. Crawlers and link previews are left out, and so are people who work on the site.
We record pages read, where a visit came from, the first input it used, the screen width and the settings people ask for, links and buttons used, things rested on, how far down a page people read, time spent with each section and figure, and moments like finishing an experiment or booking a call. We never record what anyone types. When text is copied we keep its length, what kind of thing it came from (a paragraph, a quote or the email address, for example) and the heading of its section. On our public pages we also keep up to 160 characters of the copied text, because it’s our own writing. We never keep the text from a private page, from a form field, or when it looks like an email address or a phone number. A copied passage shows here once at least 10 copies stand behind it.
Broken links get one extra record, so we can fix them: when someone asks for an address on this site that doesn’t exist, we keep that address (without anything after a question mark) and the name of the site whose link sent them, but not the rest of that site’s link. An address appears on this page only once two or more people have tried it.
Because nothing here can be tied to a person, we count visits from browsers that send Do Not Track or Global Privacy Control in the same way. A count under 10 is shown as “fewer than 10”, and a share only appears with at least 20 visits behind it. Typical times are medians.
A team’s circle and an audit report each have a private address, so they’re counted together as /brand/play/…, /brand/audit/… and /audit/…, never one by one. The chevron beside a page or a figure compares its last seven days with the seven before, per day counted, and adds the percentage once both weeks have at least 10. In the other lists, Δ week is how many places a row moved in its list. ★ marks a new row, and – means no change.