Software development
You know what the software should do, and you can’t find someone who will show you working pieces as they go.
01 · Why we offer it
Why it matters to you
Most software projects ask you to wait and to trust. We would rather build the smallest piece that does one useful thing and put it in your hands.
You use it, and then you decide whether to go on. If it doesn’t earn more, you have spent one week, not a year.
02 · How it goes
A week at a time
Most people start with an assessment or a prototype. The prototype is the first real piece.
It starts with an assessment or a prototype. After that it is a project in weekly steps, each ending on a date you know, and you can open what has been built at every step.
After launch, ongoing support covers changes and fixes, week by week. You pay for the weeks you use, and you can stop after any week.
- Assessment. One question, answered in a week, with what we expect and what would prove us wrong written down first.
- Prototype. The smallest thing that could answer the question, working, for you to open and use.
- Project. The rest, built in weekly steps, each ending on a date you know.
- Ongoing support. After it launches, any week you want something changed, fixed or watched. No retainer.
03 · What we've built
Proof, not promises
- TerraQuotes: Our own product: a landscaper gives a customer a price online, worked out from the county’s map of the yard.
- The Digital Studio: Built with the artist Sara Paula Hoffman: each work recorded once, and the site, the prices and the gallery tracking all read from it.
04 · What it costs
The price, first
A week costs $5,000: five working days, a price agreed before the week starts. An assessment is one week.
For one person, a lighter week of two to three days costs $1,000.
A week is five working days and costs $5,000. An assessment is one week. There is no retainer, and after that we agree each step before it starts, and you can stop after any week.
You carry hosting, security and the cost of any outside service the software uses, and we tell you what those will be before you decide.
05 · When we'd say no
When not to hire us
If you sell many of the same product, Shopify or WooCommerce is probably the right answer, and we will say so in the first call. Shopify plans run from $39 a month through $105 and $399, and WooCommerce software is free, with hosting and plugins on top. We have not run a store on either, so this is a reading of their own pages as of November 2026, not a trial.
You own the code and the records. We write what we build so that someone else can take it over, and we tell you what hosting, security and upkeep will cost you each month before you decide.
06 · Questions
About the price, and the work
- Why a weekly price and not hourly?
- You buy a result, not hours. You know the most a week will cost before it starts, and you can stop after any week. With an hourly rate the risk is yours: the hours run whether or not the work does.
- What is an hour of your time worth?
- We’ll tell you. A $5,000 week is five working days, so an hour comes to about $125 if a day is eight hours. At the lighter rate for one person, a week of two to three days comes to roughly $40 to $60 an hour. Our hours aren’t the cheapest you can buy, and we won’t claim they are. What you’re buying is the week’s result.
- Can I buy less than a week?
- Yes. Our smallest step is a light week of two to three days, at the lighter rate for one person.
- Do I have to wait to see anything?
- No. Each week ends with something you can open and use, and you decide then whether to go on.
- What if the person who built it leaves?
- We write what we build so that someone else can take it over. You own the code and the records either way.
- Do you build Shopify or WooCommerce stores?
- No. If one of them fits you, we say so in the first call and tell you what to look for in a setup partner.
Software development
Start with one question.
A free first call, one question, and a week of work you can stop after.