Writing
Notes on how we design and how we work, for anyone who’s curious.
How we design ·
A study of our type
Every piece of type on goodcitizens.us, set live and explained: the three faces and why we chose them, the one golden-ratio scale every size comes from, the rule that sets every line’s leading, and the reason behind each setting.
Read →How we design ·
The golden ratio, without the legends
Most of what people say about the golden ratio is legend. The true story is stranger and better: a cut Euclid needed for a pentagon, a name invented in the 1700s, sunflowers, crystals that could not exist, and why we build our pages on it anyway.
Read →Method ·
Canonical Presence
One record generates every surface a business appears on (site, SEO and GEO editions, business profile, social pages, share images), and a daily job reads back the surfaces nobody controls.
Read →How we work ·
Trial to Learn. Demo to Decide.
We do not sell you a plan. We build a small piece of the real thing, show it to you working on a date agreed at the start, and you decide what happens next.
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