A shop on Facebook and Instagram
Your catalog as a product feed, so your works appear in your Facebook and Instagram shop and lead back to your offer form.
We built this first for Sara Paula Hoffman, a visual artist we call Paula.
In use for Paula since October 2026 · instead of A separate shop
01 · How it works
How it works
Your catalog becomes a product feed, read every day by Facebook and Instagram, so your works appear in your shop there with their prices and pictures.
When someone taps to buy, they come to that work’s offer card on your site, with a note of where they came from.
Each work is pictured hung on a white wall at its size, ready for a post or a listing.
02 · What you get
What you get
- A daily product feed from your catalog
- A Facebook and Instagram shop
- Taps to buy that lead to your offer card
- Every work pictured on a gallery wall
03 · For Paula
How it has run for Paula
October 2026: her catalog began feeding her shop daily.
The whole story is in her case study.
04 · What it doesn’t do
What it doesn’t do
It’s too early to say what it sells. Her shop opened in October 2026.
It runs no ads. If you want ads, we’d run them in Meta’s own Ads Manager on the same feed.
05 · Goes with
What it goes with
- One post a week, approved by you: A post about one work, drafted a week ahead, sent to Facebook, Instagram and your mailing list only after you approve it.
- Offers first, a cart for the shop: A buyer makes an offer on the work’s page, starting from the asking price, and it reaches you by email. While the work hangs in a gallery show, offers go to that gallery instead. Works in your Facebook and Instagram shop can also be bought at once by card.
- One catalog behind everything: Each work is recorded once, with its size, medium, price and where it has hung. Your site, price sheets, shop feed and search listings are all made from that record, so a price changed there changes everywhere.
We start with your works and your prices, and add the rest a step at a time. All thirteen services.