For artists · with Sara Paula Hoffman
A back office for one artist
Gallery software is built for galleries with many artists. You have one body of work, and everything you do, every show, sale, post and price, hangs off a work in it. So that’s how we build it: the catalog of your works at the center, and the rest reading from it.
We built it first for Sara Paula Hoffman, a visual artist, a step at a time, and it runs her studio today. She’s our partner in bringing it to other artists.
01 · How it fits together
Your works at the center
Every work is recorded once: its size, medium, price, where it has hung and who owns it now. That record is the start of a catalog raisonné. Your website, your price sheets, your shop and your search listings all read from it, so changing a price or a title changes it everywhere at once.
02 · What it does
Thirteen services, each running for Paula or ready to
Take the ones you need. Each says when it started for her, and whether she uses it yet.
In use · since July 2026
Your work at its true size
A website that shows every work at the size it is, with a viewer that zooms on any phone.
For Paula: Replaced her old site, and kept every old address working.
Portfolio website · instead of Webflow, Squarespace
In use · since July 2026
One catalog behind everything
Every work recorded once, with its size, medium, price and where it has hung; the site, price sheets, feeds and search listings all read from it.
For Paula: Replaced her inventory spreadsheet, where 32 of 33 available works had no price.
Catalogue raisonné, collections management · instead of Spreadsheets
Just started · since October 2026
Who owns your work
Collectors register the work they own and choose how they’re credited.
For Paula: The first owner registered on October 10, 2026, as a private collection in New Orleans.
Provenance registry
In use · since August 2026
Prices from your own formula
Your rate per inch, materials and a presentation share, worked out the same way every time, with a gallery’s commission built in.
For Paula: Every price on her site shows its working; price sheets for galleries come from the same numbers.
Pricing engine, price sheets
In use · since July 2026
Offers instead of a cart
A buyer makes an offer on the work’s page; while it hangs in a show, the offer goes to that gallery.
For Paula: Offers reach her desk by email; two works have sold, each through a gallery.
Inquiries and sales
Just started · since October 2026
A shop on Facebook and Instagram
Your catalog as a product feed, so your works appear in your Facebook and Instagram shop and lead back to your offer form.
For Paula: Her catalog has fed her Meta shop daily since October 2026.
Product feed, social commerce · instead of A separate shop
Just started · since October 2026
One post a week, approved by you
A post about one work, drafted a week ahead, sent to Facebook, Instagram and your mailing list only after you approve it.
For Paula: Connected to her accounts in mid-October 2026.
Social scheduling, email broadcast · instead of Later, Buffer, Mailchimp
Just started · since October 2026
Your own mailing list
A sign-up on your site, confirmed by email, kept in a list that’s yours.
For Paula: Started from zero in October 2026: her old site’s sign-ups couldn’t be moved.
Email list · instead of Mailchimp
In use · since October 2026
Who looks, and at what
Which works people stop at, zoom into and ask about, with no cookies, and a short email every Monday.
For Paula: Her Monday email lists the week’s visits and the works people looked at longest.
Analytics, reporting · instead of Google Analytics
In use · since August 2026
A daily check on works in galleries
Every morning, your works on consignment are checked against the gallery’s own listing: still there, still priced, or sold.
For Paula: Watched her works at LeMieux until the gallery closed in September 2026.
Consignment monitoring
Built, waiting · since October 2026
Shows, calls and deadlines
Every show and open call with its dates, works and fees, and a reminder before each deadline and drop-off.
For Paula: Built; it starts working when she enters her next call.
Exhibition management, submissions tracker · instead of CaFE’s tracker, a wall calendar
Built, waiting · since October 2026
What the web says about you
Once a month, what search engines and AI assistants say about you, checked against what’s true.
For Paula: Its first monthly check is November 1, 2026.
Reputation monitoring
In use · since October 2026
A studio page for your answers
A private page where you answer questions, confirm what we write about you and approve each week’s post.
For Paula: She has answered there three times since October 4, 2026.
Client portal, approvals
03 · How we start
Your works first
We start where Paula did: your works, recorded once, and your prices, worked out your way. Everything else is added a step at a time, the way hers was. Your domain, your prices and your list of buyers stay yours.