Your work at its true size
A website that shows every work at its true size beside the others, with a full-screen viewer that zooms on any phone.
We built this first for Sara Paula Hoffman, a visual artist we call Paula.
In use for Paula since July 2026 · instead of Webflow, Squarespace
01 · How it works
How it works
Every work is recorded with its measurements, and its page draws it at its true size against the others, with a shadow that follows its depth. A small drawing looks small and a big canvas looks big, the way they do on a wall.
A viewer opens any work full screen and zooms with the gestures people already use on a phone. Pictures are sent at the size they’re shown, so pages stay quick on a slow connection.
When you move from an old site, every old address is sent to its new page, so links people saved and search results keep working.
02 · What you get
What you get
- A site on your own domain, a page for every work
- Works drawn at their true relative size
- A full-screen viewer that zooms on any phone
- Every old address sent to its new page
03 · For Paula
How it has run for Paula
July 2026: her site rebuilt, replacing a Webflow site, every old address kept.
October 2026: pictures sized to the screen, and a work’s page reworked for phones.
The whole story is in her case study.
04 · What it doesn’t do
What it doesn’t do
We work from your photographs and measurements. If a work hasn’t been photographed well, that comes first.
05 · Goes with
What it goes with
- One catalog behind everything: Each work is recorded once, with its size, medium, price and where it has hung. Your site, price sheets, shop feed and search listings are all made from that record, so a price changed there changes everywhere.
- Prices from your own formula: Your prices come from your own formula, worked out the same way every time: a rate for each inch of size, plus materials, then a markup for framing, placement and care. When a gallery sells a work, its commission is added to that price.
- Offers first, a cart for the shop: A buyer makes an offer on the work’s page, starting from the asking price, and it reaches you by email. While the work hangs in a gallery show, offers go to that gallery instead. Works in your Facebook and Instagram shop can also be bought at once by card.
We start with your works and your prices, and add the rest a step at a time. All thirteen services.